{"id":5899,"date":"2025-08-19T16:32:13","date_gmt":"2025-08-19T20:32:13","guid":{"rendered":"https:\/\/mossmarketing.ca\/article-the-sense-of-observation\/"},"modified":"2025-11-25T09:10:09","modified_gmt":"2025-11-25T14:10:09","slug":"article-the-power-of-observation","status":"publish","type":"post","link":"https:\/\/mossgroup.ca\/en\/article-the-power-of-observation\/","title":{"rendered":"The power of observation"},"content":{"rendered":"\t\t
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ARTICLE<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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BACK TO ALL ARTICLES<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The power of observation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A seemingly ordinary talent that proves to be an inexhaustible strength<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I have a friend who once told me that she didn’t believe that observation skills were a useful asset (100% true).<\/p>

I strongly disagreed with her statement: the survival of our species depends on our collective past as hunter-gatherers, and this survival has long been based largely on our powers of observation, combined with a winning combination of organization, coordination, physical fitness, and daring. Not only is it in our DNA to have this highly developed sense, but I see proof of it every day: I earn my living with my sense of observation\u2014it is, in fact, my greatest strength. <\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Everything around me, or everything my eye has already captured, serves as inspiration. It’s those roadside business signs, those billboards at bus stops, those restaurant menus: everything that has been designed catches my attention on a daily basis and contributes to feeding this immense pool of information that occupies my mind, bubbling with ideas. <\/p>

I have keen sense of observation and notice everything: company names, slogans, colors, logos on storefronts, signs in shop windows, displays in stores, advertisements on social media, the message.<\/p>

This talent is the very source of my unique expertise. My curiosity is an infallible tool for finding new ideas and new processes: all things that directly benefit our clients and their businesses in the realization of relevant and impactful projects. <\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Justine charest
b.des.
president<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBACK TO ALL ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our keen sense of observation is, in fact, our greatest strength. Discover how we use this talent in our creations. <\/p>\n","protected":false},"author":267237435,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"_crdt_document":"","page_builder":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5899","post","type-post","status-publish","format-standard","hentry","category-non-categorise"],"acf":[],"yoast_head":"\nThe power of observation - MOSS<\/title>\n<meta name=\"description\" content=\"Our keen sense of observation is, in fact, our greatest strength. 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